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Santa Cruz Blur XX1 Reserve Carbon CC
$8,999.00
The Santa Cruz Blur XX1 Reserve Carbon CC is a top-of-the-line cross country bike. Santa Cruz' "Carbon CC" is about a half pound lighter than the regular "Carbon C". This is huge amount of weight savings without sacrificing one bit of strength or stiffness. The Blur is a fantastic option for the local cross country races or all-day epics. Extremely efficient pedaling is paired with a 69-degree head tube angle making this more stable at speed compared to other cross country race bikes. This 100mm bike could very well be the ultimate race weapon. The XX1 Reserve build is the best of the best. This bike rolls on Santa Cruz Carbon Reserve rims laced to DT Swiss 240 hubs to provide an extremely light, tough, and comfortable wheel. A SRAM XX1 Eagle drivetrain with carbon XX1 cranks power this bicycle. Fox Factory suspension and SRAM Level Ultimate brakes round out this incredible build. All of this adds up to 21.91 pound crusher. The Blur XX1 Reserve is the ultimate cross country bike.
Norco Revolver FS XX1
$7,699.00
The Revolver is a featherweight full-suspension cross-country carbon race weapon forged with Norco's pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the lauded shock-absorbing characteristics of the RockShox SID World Cup R 100mm fork and Monarch RL shock, the Revolver maintains traction over rough terrain with a magnetic feel. Contributing to the Revolver's quickness is the premier XX1 Eagle drivetrain from SRAM. This 1x12 system includes a 10-50T cassette for unbelievable range and all-terrain power, with precise shifting and nearly silent operation thanks to the superb rear derailleur. SRAM Level Ultimate hydraulic disc brakes deliver impressive power with great modulation and adjustability for supreme control, and the DT Swiss XRC 1200 Spline carbon wheelset spins effortlessly and tracks with stability. Cockpit components include a Race Face Next SL carbon bar and 35mm Turbine stem, Ergon Lock On grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Norco Range C1
$7,199.00
The Range Carbon is the ideal enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5 and 29er models, the Range features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C1 features the plush Fox Factory 36 fork and Factory Float X2 rear shock combo on trail-paving duty, and the elite SRAM XO1 1x12 drivetrain sets you up for complete confidence when charging through the chunder. Powerful SRAM Code RSC hydraulic brakes put a gorilla grip on big 180mm/200mm rotors for superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 820mm Race Face SixC bars, and an MRP SXg chainguide complete this rough-and-tumble backcountry machine.
Norco Sight C1
$7,199.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable, and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's XO1 Eagle 12-speed drivetrain and powerful Guide Ultimate hydraulic disc brakes to get you up and down steep terrain with confidence, while the e*thirteen TRS Race carbon rims laced to legendary DT Swiss 240 hubs ensure immediate acceleration and stable tracking over buff singletrack and rock gardens alike. And for all-out domination everywhere you ride, Fox Float suspension components supply plush shock absorption to keep you on the gas.
Norco Optic C1
$6,999.00
Norco's Optic C1 is an eye-opening perspective on trail bike capability. The Optic is a fast-pedaling trail bike that rides with just the right mix of Cross Country efficiency and All-Mountain playfulness. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Factory Float DPS shock and Pike RTC fork. Roll loud and proud on fast-moving, tubeless-ready DT Swiss wheels dressed in super tacky Maxxis tires that grip through loose, high-speed berms. SRAM's Eagle XO/XX drivetrain and a carbon SRAM Eagle crank offers smooth shifting, impressive chain retention, and a wide gear range. And let's not forget the rest of the bike: an SDG Duster saddle, Ergon grips, and RaceFace handlebar and stem keep those contact points happy; SRAM Guide Ultimate disc brakes keep you in control; and a RockShox Reverb Stealth dropper post lets you get rad on all your favorite descents.
Norco Revolver HT XX1
$6,899.00
The Revolver HT is designed for one thing—annihilating your competition. With hair-trigger acceleration, this carbon hardtail translates every ounce of energy into forward motion to blast you ahead of the pack. The feather-light carbon frame, DT Swiss carbon wheels, and front and rear thru axles let you surge up climbs and charge through rocky trail with precision. And with SRAM XX1 Eagle drivetrain components, matching power to grade is just a quick shift away with the group's impressive action and huge 10-50T 12-speed cassette. For maximum traction, the Revolver uses the lauded RockShox SID World Cup R fork to maintain trail contact, while the light and grippy Maxxis Ikon tires allow you to push harder with confidence. Rounding out an already impressive package is a SRAM Level Ultimate brakeset, Race Face Next SL carbon bar, and Race Face Next carbon seatpost that come together to create powerful potential in a race-ready build.
Norco Threshold C Red eTap
$6,899.00
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Carbon revels in the muddy mayhem of cyclocross. With race-proven geometry and ARC technology in a lightweight frame, the Threshold Carbon delivers podium-seeking speed along with all the versatility you expect from a ’cross machine. SRAM RED eTAP provides electronic shifting precision so you can focus on navigating the course, and Easton carbon tubular wheels wrapped in Clement Crusade rubber harness lightning-fast acceleration into a lightweight and sturdy platform — everything you need to dominate every race you enter.
Norco Tactic SL Disc Red eTap
$6,799.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. SRAM RED eTAP highlights this race-winning build with precise electronic shifting paired to powerful hydraulic disc brakes, and semi-aero carbon rims laced to DT Swiss 350 hubs aid efficiency during speedy pursuits. You already have your strategy, execute with your Tactic.
Santa Cruz Blur X01 Carbon CC
$6,399.00
The Santa Blur XO1 CC is a dialed cross country weapon. This featherweight frame is constructed with Santa Cruz's "Carbon CC" and saves approximately a half pound over the base "Carbon C" frames. All of this weight savings without sacrificing an ounce of stiffness. The Blur takes cross country travel numbers and components and blends it with more capable trail geometry. The 69-degree head tube angle is comfortable when carrying speed or aiming it down a little dose of chunk Still, the Blur is built to hammer models. 100 mile races or all-day epics with your crew, the Blur has you covered. The X01 build features extremely high-end components. This bike is powered by a SRAM X01 Eagle drivetrain with carbon cranks. A Fox 32 Performance Elite fork smooths out the trail chatter while a Float Performance DPS Remote shock keeps the rear end under control. DT Swiss XR 361 rims are laced to ultra-reliable DT Swiss 350 hubs. The 2019 Santa Crux Blur X01 CC is a dream build that is no-doubt shred-worthy.
Norco Ithaqua SL
$6,199.00
The Ithaqua melds fat bike versatility with race bike performance thanks to a lightweight carbon frame and clearance for 5-inch tires. Whether you're floating over sand dunes or rallying through fresh powder, Ithaqua delivers a snappy ride that gives you the ability to charge and conquer the wildest trails around. This Ithaqua SL build features HED Big Deal carbon wheels and Race Face Next 35 carbon bars for even better response when it's time to drop the hammer. The 11-speed transmission combines the best in Shimano shifting components with Race Face Next SL cranks for satisfying performance in a worry-free package. SRAM Level Ultimate hydraulic disc brakes keep weight low and power high, and the full-carbon fat fork will steer you with precision all the way to a podium finish.
Norco Optic C2 Women's
$4,999.00 - $5,599.00
Norco's Optic C2 Womens: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1/GX 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Alure Women's saddle, Ergon slim lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Range C2
$5,399.00
The Range Carbon is the ideal Enduro bike, purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range features modern Enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill - delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C2 features the powerful Rockshox Lyric RCT 3 fork and Rockshox Super Deluxe rear shock combo on trail paving duty, and the SRAM GX Eagle 12-speed drivetrain sets you up for complete confidence when charging through the chunder. SRAM Code R hydraulic discs deliver superior stopping power, and the RockShox Reverb Stealth dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like E-13 TRS/TRS+ tires, wide 800mm Race Face Turbine bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
Norco Sight C2
$5,149.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's GX Eagle 12-speed drivetrain and powerful Guide RS hydraulic disc brakes to get you up and down steep terrain with confidence, while the Race Face AR 30 rims laced to DT Swiss 350 hubs ensure stable tracking over buff singletrack and rock gardens alike. RockShox suspension components deliver a smooth ride to keep you on the gas for all-out domination everywhere you ride.
Norco Sight C2 Women's
$5,149.00
The Sight Carbon women's bike is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's GX Eagle 12-speed drivetrain and powerful Guide RS hydraulic disc brakes to get you up and down steep terrain with confidence, while the Race Face AR 30 rims laced to DT Swiss 350 hubs ensure stable tracking over buff singletrack and rock gardens alike. RockShox suspension components deliver a smooth ride to keep you on the gas for all-out domination everywhere you ride.
Norco Optic C2
$4,999.00
Norco's Optic C2: an eye-opening perspective on trail bike capability. Buff singletrack? A forest of off-camber roots? Punchy climbs and chunky descents? Yes, yes, and yes; all things are possible with dialed A.R.T. suspension powered by a Fox Performance Elite Float DPS shock and a Fox Performance Elite 34 Float fork. Roll loud and proud on fast-moving, tubeless-ready, Race Face rims dressed in tacky Maxxis tires, a combo that won't disappoint. The SRAM GX1 1 x 12-speed drivetrain offers a wide gear range and impressive reliability and simplicity. Let's not forget the rest of the bike: an SDG Duster saddle, Ergon lock-on grips, and Race Face handlebar and stem keep those contact points happy; powerful SRAM Level TL disc brakes are there when you need to reign in the fun; and a RockShox Reverb Stealth dropper post lets you rail your favorite rock garden.
Norco Revolver FS 1
$4,999.00
The Revolver is a featherweight full-suspension cross-country race weapon forged with Norco's pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the athletic shock-absorbing characteristics of the RockShox SID RLC fork and Monarch RL shock, the Revolver maintains traction over rough terrain with a magnetic feel. Contributing to the Revolver's agility is the premium SRAM X01 Eagle 1x12 drivetrain. This system includes a 10-50T cassette for unbelievable range and all-terrain power with precise shifting and nearly silent operation. SRAM Level TLM hydraulic disc brakes deliver confident stopping power with great modulation and adjustability, and the DT Swiss M1700 Spline Two wheelset spins fast and strong thanks to straight-pull spokes and lightweight aluminum construction. Cockpit components include a Norco DB Lite handlebar and alloy stem, Norco Lock On grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Santa Cruz Blue XE Carbon C
$4,899.00
The Santa Cruz Blur has returned to crush cross country races and all-day trail rides. This bike has an fantastic blend of outright efficiency and capability. 100mm of Virtual Pivot Point travel whispers cross country while the 69-degree head tube angle is confident on long, high-speed descents. The XE build features a fantastic blend of quality components including a Fox 32 Performance Elite fork and Shimano XT brakes. This bike is powered by a Shimano XT drivetrain that includes an E*Thirteen extended range cassette. Race Face AR24 rims laced to DT Swiss hubs are ready to take a beating. The 2019 Santa Cruz Blur XE is race-ready right out of the box.
Norco Aurum C7
$4,599.00
Poise and grace aren't typically used to describe a blazing DH run, but one ride aboard Norco's Aurum will have you stoked about the refined composure of this speed fiend's character. 27.5-inch wheels provide a quick and stable foundation, while precision carbon fiber engineering gives the Aurum's frame loads of stiffness for pinpoint control. Norco chose to design the Aurum around the real-world benefits of a 7-speed cassette, using 142mm rear axle spacing to optimize the chainline and increase heel clearance, while keeping tighter gear ratios for race-winning runs. For the Aurum C7 you get snappy shifts from the SRAM GX drivetrain with an 11-25T 7-speed cassette, SRAM Code R brakes with 200mm rotors, and a burly Race Face crankset. Maxxis Minion DHF tires track with confidence, while the DT Swiss EX 512 rims laced to WTB STP hubs reduce wheel flex and boost tire grip. Trail grading duty is assigned to the revered RockShox Boxxer RC Team fork, and the RockShox Vivid RC2C Coil rear shock returns a supple, planted feel and big-hit capability when you need it most.
Norco Tactic Ultegra Di2
$4,499.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Shimano Ultegra integrated direct mount caliper brakes deliver a solid feel under hard braking, and the Ultegra Di2 drivetrain offers precise electronic shifting at the touch of a button. You already have your strategy, execute with your Tactic.
Norco Valence Disc C Ultegra Di2
$4,499.00
An endurance road bike, the Norco Valence Carbon delivers refined, long distance stability and comfort in a sleek, race-ready package. The ARC Endurance system integrated into the frame and fork delivers unrivaled vibration damping, while the super stiff Power Chassis pedaling platform is the source of the bike’s punchy acceleration and a highly responsive ride feel – rewarding riders who like to get up out of the saddle. Effortlessly select from among 22 speeds with the crisp, self-adjusting Shimano Ultegra Di2 electronic drivetrain, and enjoy the all-conditions confidence and power you can only get from hydraulic disc brakes. DT Swiss provides strength and aerodynamics with their lightweight PR1600 DICUT wheels, ready to go the distance on 28mm Maxxis Rouler rubber, while Norco cockpit pieces provide all-day comfort and seamless control.
Santa Cruz Blur S Carbon C
$4,399.00
The all-new Santa Cruz Blur is a cross-country bike with an attitude. This bike is efficient enough hammer out cross country races but still aggressive enough to party when things get a little spicy. The 100mm of VPP suspension provides an excellent pedal platform and riders are placed in a comfortable and effective climbing position. A 69-degree head angle is responsive and just slack enough to be confident on the occasional dose of gnar. The S-kit features a GX Eagle drivetrain to provide a nice, comfortable, climbing gear. Fox suspension and SRAM Level TL brakes help keep your ride under control while Maxxis Aspen tires roll fast to maximize your energy. The all-new Blur is a great choice for the cross country rider who likes an exciting and capable rig.
Norco Range C3
$4,299.00
The Range Carbon is the ideal enduro bike, purpose-built to rip downhill with category-bending capability. Available in 27.5 and 29er models, the Range features moderne enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The Range C3 build features the capable DVO Diamond fork and DVO Topaz rear shock combo on trail-paving duty, and the streamlined SRAM GX1 12-speed drivetrain sets you up for complete confidence when charging through the chunder. SRAM Guide R hydraulic discs deliver superior stopping power, and the included dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like Maxxis tires, wide 800mm bars from Norco, and an SDG saddle and lock-on grips complete this rough-and-tumble backcountry machine.
Norco Revolver HT 1
$4,199.00
The Revolver HT1 is designed for one thing—annihilating your competition. With hair-trigger acceleration, this carbon hardtail translates every ounce of energy into forward motion to blast you ahead of the pack. The feather-light carbon frame, DT Swiss wheels, and front and rear thru axles let you surge up climbs and charge through rocky trail with precision thanks to the bike's responsive character. And with SRAM X01 drivetrain components, matching power to grade is just a quick shift away with the transmission's fast action and huge 10-50T 12-speed cassette. For maximum traction, the Revolver uses the plush RockShox SID RLC 100mm fork to maintain trail contact, while light and grippy Maxxis Ikon tires allow you to push harder with confidence. Rounding out this impressive package is a SRAM Level TLM brakeset, Norco DB Lite bar, and SDG Duster RL saddle that come together to create powerful potential in a race-ready build.
Norco Search XR Force1
$4,199.00
The Norco Search XR is simultaneously non-conformist yet familiar, pushing the limits of what you’d expect from a drop bar bike. With tire clearance up to 700 x 45c (or 650B x 2.1”), rack, fender and bottle mounts, and a lightweight carbon frame, the Search XR is an all-new breed of adventurer that takes you off the beaten path and allows you to ride every road and trail your heart desires. Explore singletrack, bomb down fire roads, tackle a gravel grinder or load up for a bikepacking trip — better yet, check “all of the above”. With WTB Frequency rims, DT Swiss 350 hubs, and Maxxis Tread Lite 650B x 2.1-inch tires, you’re ready for any of it. Its carbon Quarq crankset drives a SRAM Force 1 x 11-speed drivetrain with a range that lets you maintain speed over those rollers or crank out long climbs into the clouds. When you come back down, you’ll be glad you have Force hydraulic brakes to modulate your descent, and if you happen to find some singletrack on the way down, the KS dropper post helps you dial up the fun and control. For all the adventures you can imagine, and for those you have yet to dream up, Search XR is your ride.
Norco Sight C3
$4,199.00
The Sight Carbon is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's GX Eagle 12-speed drivetrain and reliable Level T hydraulic disc brakes to get you up and down steep terrain with confidence, while the wide WTB rims wrapped in Maxxis Minion tires keep you glued to the trail. A DVO Diamond fork and Fox Performance Float shock wrap up this value packed build.
Norco Sight C3 Women's
$4,199.00
The Sight Carbon women's bike is a versatile trail killer, featuring modern all-mountain geometry and suspension kinematics for a fast, stable and playful ride on a wide range of terrain. Balanced climbing and descending capability combined with grin-inducing playfulness and nimble handling make the Sight the ideal accomplice for any aggressive all-mountain rider. Count on SRAM's GX Eagle 12-speed drivetrain and reliable Level T hydraulic disc brakes to get you up and down steep terrain with confidence, while the wide WTB rims wrapped in Maxxis Minion tires keep you glued to the trail. A DVO Diamond fork and Fox Performance Float shock wrap up this value-packed build.
Norco Threshold C Force 1
$4,199.00
Developed amid the rugged landscape and abundant precipitation of Canada’s Pacific Coast, the new Threshold Carbon revels in the muddy mayhem of cyclocross. With race-proven geometry and ARC technology in a lightweight frame, the Threshold Carbon delivers podium-seeking speed along with all the versatility you expect from a ’cross machine. High performance shifting and braking are yours with SRAM Force 1 drivetrain components and Force 1 hydraulic disc brakes, and Easton EA90 tubeless-ready rims paired to Clement Crusade MXP 33c tires ensure stable tracking and quick acceleration to keep you charging headlong toward the finish.
Norco Range A1
$4,099.00
Range Aluminum is the ideal Enduro bike — purpose-built to rip downhill with category-bending capability. Available in 650B and 29er models, the Range Aluminum features modern enduro suspension performance and geometry optimized for each wheel size. It climbs efficiently for a big rig, but unleashes its full potential when pointed downhill — delivering confidence-inspiring stability and control for serious speed over technical terrain. The A1 features the powerful Fox 36 Performance Float fork and Fox Performance Float DPX2 shock combo on trail paving duty and the lightweight but heavy-hitting SRAM GX Eagle 12-speed drivetrain for a great balance of high-performance and value. Powerful SRAM Code R hydraulic disc brakes put a gorilla grip on big 200mm/180mm rotors for superior stopping power, and the Race Face Aeffect dropper post all but disappears for increased control when things get sketchy. Smart finishing touches like Maxxis Minion DHF/DHR tires, super-wide Race Face 800mm bars, and an E-13 chainguide complete this rough-and-tumble backcountry machine.
Norco Revolver FS 2
$4,099.00
The Revolver FS 2 is a featherweight full-suspension cross-country carbon race weapon forged with Norco's gravity-fueled pedigree for downhill agility. Explosive acceleration is optimized with a suspension system designed specifically for the terrain encountered in XC racing, providing a stable platform for mashing hard out of the saddle. Combined with the athletic shock-absorbing characteristics of the RockShox SID RL fork and Monarch RL shock, the Revolver maintains traction over rough terrain with a magnetic feel. Forward motion is provided through a high-performing yet value conscious SRAM GX Eagle 12-speed drivetrain while SRAM maintains speed control with the satisfying stroke of Level TL brakes. The DT Swiss M1900 Spline wheelset spins fast and strong thanks to straight-pull spokes and lightweight aluminum construction. Cockpit components include a Norco DB Lite flat bar and alloy stem, Norco Lock On grips, and an SDG Duster RL saddle to complete a race-ready package that goes toe-to-toe with any big gun in town.
Norco Tactic SL Disc Ultegra
$4,099.00
The Tactic is a race-proven speed machine purposefully designed for carving up asphalt and dominating the race circuit. Engineered for performance with aggressive race geometry, an ultra-stiff Power Chassis and slender ARC Race stays, the Tactic delivers the perfect balance of sprint-ready responsiveness and vibration damping compliance. Dual thru-axles and Shimano hydraulic disc brakes provide complete control in all conditions, while the smooth-shifting Shimano Ultegra drivetrain fires off crisp shifts with instantaneous response so you're always poised for action. You already have your strategy, execute with your Tactic.
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